Fintech
Rapipay Agent App
RapiPay is a leader in assisted payment services, providing AEPS, Micro ATM, & money transfers, facilitating 3 crore+ transactions monthly for 10 crore+ customers.
Business Challenge
The app had a cluttered interface, inconsistent iconography, and color scheme, making it less engaging and user-friendly. Users were facing issues navigating and locating essential features, which was affecting user retention rates. Additionally, the app lacked personalization, customization, and a consistent design language.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved information architecture, redesigned iconography and consistent design language enhanced user engagement, leading to a 25% increase in user retention rates and 35% increase in new user adoption rates. Design is more than pixels, this project taught me the importance of design handoff on product quality.
17%
25%
31%
I also created Google Play Store preview assets to enhance our visual identity and developed in-app banners to effectively communicate important messages and promotions to our users.
Learnings
Knowledge Transfer: This project taught me the importance of design handoff on product quality.
Adaptability: The ability to pivot and adapt to unexpected challenges or changes in project scope in the stipulated time frame.
Team Collaboration: The benefits of effective collaboration among cross-functional teams, including designers, developers, marketers, and business stakeholders.
