Fintech
Instantpay Website
Instantpay offers modern business banking solutions, supporting transactions, payments, & financial services, ensuring secure and efficient operations for businesses in India.
Challenge
The Instantpay website was originally designed for financial inclusion, with a lack of targeted content for enterprises and SME businesses. Users found it difficult to navigate and understand our full-stack banking services. The site also did not have product pages and lacked a consistent design language. How might we redesign the website to better cater to enterprises and SME businesses, enhancing usability, showcasing full-stack banking capabilities, and providing a more intuitive and engaging user experience?
Results
The redesigned website features a responsive layouts, allowing effortless browsing across different screen sizes and intuitive menus for smooth navigation. The improved information architecture and focus on showcasing full-stack banking services led to 21% increase in lead conversions and 40% increase in website views.
8 Million
300K
21%
I designed multiple pages for the InstantPay website. You can explore my work and see the final designs in action by visiting Instantpay.
Learnings
Project Management: As there were no product managers in our team, I learned essential project management skills to plan, execute, and deliver a complex product within scope and time constraints.
Customer-Centric Approach: The value of putting the customer at the center of product design and decision-making processes.
Team Collaboration: Incorporating tech team input at each project stage improved execution efficiency and facilitated early resolution of technical concerns.
